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Our Story

HOW IT ALL BEGAN

Dad has never been conventional. He’s always had the courage, vision and determination to do his own thing, bucking both trends and popular opinion. We’re so grateful for him - our own Prince Lionheart - because from this strong character came the founding of our family’s company.

Unable to understand why he’d rather dabble in side jobs: waiting tables at night, mopping the UCLA medical center, chauffeuring Hollywood celebs, or selling beer he brewed in our bathtub - our Grandma wondered about the career her son was not pursuing with his newly earned MBA.

Dad was waiting. Waiting for that moment of inspiration he could grab hold of and pursue with reckless abandon. And that he did. With the last $400 to his name, he bought a bandsaw and some supplies, locked himself in our disapproving grandparents’ garage, and cut a pair of wooden rocking horses that Mom painted. PRINCE LIONHEART WAS BORN.

SINCE THE BEGINNING

Prince Lionheart has remained family-owned and operated—honored to be a small part of the many families who buy our products.

HOW FAR WE’VE COME

We invent, design and manufacture right here in the US. But we won’t make just anything—we have to be able to make a product that matters, is safer, or is just plain better. Our passion and love of what we do is in the details. We don't do things simply for the bottom line; we do things because they're the right things to do.

We've committed our lives to creating products that make a difference to families all over the world: where the quality of the item outweighs the price you pay. We’re parents too. We know the challenges and we try to solve them as best we can.

We’ve come a long way from Grandma and Grandpa’s garage—expanding, but staying true to our beginnings. We have the honor of a brand, but the values of a family—our sense as business people and our sense as parents. Each new garage is a new place, but we’re the same family. The McConnells.

OUR PHILOSOPHY, OF SORTS

Some companies have a manifesto. We don't. We approach life and business with a philosophy, of sorts. We put it into words - and fancy us, linked it to these words you are reading.

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