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Kids Are Messy.
So Is Parenting.®
See how far we've come. Our Story
Diaper Twist'r
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BATHTIME SHOULDN'T
BE A STRUGGLE
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CLEANER CLEANS &
HAPPIER BOTTOMS
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INDEPENDENCE BECKONS
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WE PROVIDE FOR LIFE'S GRAND IMPROVISATION

We don’t have all the answers. We just know the questions and try to provide as well as we can for life’s grand improvisation - raising kids. We've committed our lives to creating products that make a difference to families all over the world, where the quality of the item outweighs the price you pay. We’re parents too. We know the challenges and we try to solve them as best we can.

Bath & Potty

Nursery

Seating & Feeding

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Play

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Bundles

RAISING KIDS
ON-THE-GO
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OUR PHILOSOPHY, OF SORTS

Some companies have a manifesto. We don't. We approach life and business with a philosophy, of sorts.

OUR STORY

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Color & Draw

Reusable Placemat

eyeFAMILY

Bathroom Set

PlayMAT

One Mat, Two Adventures™